When uploading content onto your website you should without doubt take advantage of meta tags for SEO purposes. Meta tags include the page title, meta description and meta keywords, which should be filled out as thoroughly as possible. This is an important SEO tool that has the power to attract more customers and boost page rankings.
With metadata, you are provided with a maximum number of characters that you’re allowed to use. The metadata is the first introduction that potential clients have to your brand, so it is very important that you capitalise on the number of characters you’re allowed to use.
Below is a quick guide to the maximum number of characters you’re allowed to use in your Meta tags:
· Page Title: 70 characters
· Meta Description: 160 characters
· Meta Keywords: A maximum of 10 keyword phrases
How to Use Keywords in your Title Tags
The process of using targeted keywords in your title tags should be a completely organic one. Don’t just stuff them in there for the sake of it; your title tag should be clearly written and compelling enough to attract the interest of potential clients. For example if you are a search engine optimisation agency, avoid repeating the term ‘SEO’ unnecessarily.
How to Use Keywords in the Meta Description
The same can be said for the meta description. Keep it natural, interesting and compelling. Include a question to entice the reader to click through. Keep it persuasive by including a call to action (e.g. ‘Find out how…’, ‘discover more about…’ or ‘Click here to…’).
Don’t give everything away in your meta description. Instead, use cliff-hangers to encourage readers to click through to read the full story.
Finally, read the tag carefully before using it. Ask yourself if you would click through based on the information provided. If the answer is no, reword your tag accordingly until it is more enticing. Your ultimate goal is to boost natural SEO traffic and by making necessary changes, this can really be improved.
Although Google doesn’t necessarily acknowledge meta tags, that doesn’t mean you shouldn’t incorporate them into your content marketing strategy. Ultimately, you want to appeal to your current and potential readers first, which will in turn attract the attention of Google and other search engines.
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